Challenge

Client wants to reach and target more of its software users via online. The company is offering customer support and project plans online at no cost to its current software users. Due to lack of online customer contact they have been unable to reduce their cost of customer retention. The company was looking for a solution that would both keep their renewal rates high while reducing costs by delivering customer support online.

The client decided to utilize our email address append service to identify its users, and to deliver additional information to them via email. They delivered a file containing the information for 189,457 of its software users that they had no online information on.

The B2B client was able to append email addresses to 33,838 of its records (a 17.86% match rate). The initial broadcast to these online subscribers was extremely well received. Over 52% of recipients that opened the email and clicked back to their site for updates on new features. Client mails consistently to this database to inform its client base of new patches, upgrades, and company news and events such as webinars.

Testimonials

"We have been working with various clients on procuring several mailing lists and we just wanted to let you know how pleased we are with your lists and service. We found your company through www.google.com and were fortunate enough to buy your list. From then, there has been no looking back as no other list source comes anywhere close. Keep up the good work."

Ryan Alexander, VP Marketing

"Using your email append services has always helped our firm getting new leads. Our company is a Publishing firm. Our sales associates do not get deals done and make money unless our products get exposure, and this exposure is made possible by your expeditious service. These leads we are able to generate online help us out a great deal and is the only reason we are thriving while everyone else is hurting in this economy."

Jeff Hartford, Marketing Director

"We continue to see an extraordinary growth, and we hold our head high. Thanks to Regency Groupsfor showing us the way."